The demand for butter fat in the dairy market is expected to increase come fall.

Historically, the markets have always shown this increase, and General Manager of Alberta Milk, Mike Southwood, explains why.

"That's because of Thanksgiving and Christmas. A lot of consumers purchase a lot of extra product for those two festive seasons, so we get a lot more demand in the fall."

Consumer trends have also changed because of new research.

Southwood says, more and more consumers are switching back to 2% milk from skim milk, because of health benefits which have been made evident through research.

This switch in consumer thinking is driving up the demand for butter fat in the dairy sector.

Alberta is the fourth largest dairy producing province, and produces about 8 percent of Canada's dairy. Southwood says, this small percentage is still more than enough to meet Alberta's needs.