The Alberta Wheat Commission earlier this month launched its first consumer marketing campaign “Life’s Simple Ingredient.”

Commission General Manger Tom Steve says it's important to promote Alberta wheat as part of a healthy diet.

The campaign is designed to make people feel good about eating wheat.

“Life’s Simple Ingredient” promotes high-quality Alberta wheat, a historically versatile ingredient, through interactive videos, articles, recipes and more.

The campaign celebrates the ease of eating local with over 8.4 million tonnes of wheat produced a year in Alberta alone.

Visit “Life’s Simple Ingredient” website and check its Facebook - @LifeSimpleIngredient and Twitter - //highriveronline.com/@LifeIngredient">@LifeIngredient. 

More Ag News

Lethbridge Ag Expo Over 120 Years Old

Last year, the Lethbridge Ag Expo and the North American Seed Fair Celebrated it's 120th years. The show is coming up again at the end of the month Wednesday, February 28 to Friday, March 2 at…

Agriflash Headlines for February 16

Autonomous Tractor Pilot Project New Holland Agriculture is partnering with the largest family-owned winery in the world to test it's autonomous technology applied to vineyard tractors. They will be…

Michigan Herd of Cattle Identified as Bovine TB Positive

A herd of roping cattle in Ottawa County, Michigan has been identified as bovine tuberculosis positive. The identification comes after a trace investigation from two bovine TB positive cases found at…

Agriflash Headlines for February 15

The End is Near for Bovine Tuberculosis Investigation The end is in sight for the bovine tuberculosis investigation across Western Canada. The Canadian Food Inspection Agency (CFIA) has announced all…

Agriflash Headlines for February 14

Pulse Canada CEO and Prime Minister Heading to India This Week Prime Minister, Justin Trudeau, is heading to India for a state visit from February 17 to 23. The CEO for Pulse Canada, Gordon Bacon, is…

CochraneNow.com is Cochrane's only source for community news and information such as weather and classifieds.

Search the Biz Guide

Upcoming Events

Fly Tying Club

20 February 2018 7:00 pm

Cochrane Alliance Church





Kiwanis Cochrane Organization Meeting

22 February 2018 7:00 pm

Cochrane Public Library, Cochrane





FCSS - What they can do for seniors

23 February 2018 10:30 pm

Seniors on the Bow, Cochrane





Login