It's no real surprise Ag in Motion organizers have determined they won't be able to hold an in-person event this year.
Show Director Rob O’Connor says they considered everything from limiting group sizes to distributing hand sanitizer to every attendee and ramping up cleaning protocols.
However, he says, in the end, they felt the risk was too high.
Instead, they are offering farmers a new digital experience, Ag in Motion Discovery Plus.
The new online event will deliver interactive content from the field, giving producers a unique vantage point to see equipment and agricultural technology at work.
The new digital event will deliver elements of Ag in Motion, like crop plots and side-by-side equipment demos featuring air seeders and tillage equipment, with a video series highlighting each piece.
A machinery expert will get behind the wheel of high-clearance sprayers and UTVs and provide a commentary for a digital Ride and Drive experience.
Knowledge-based sessions like livestock central, crop plots, product launches, and the exhibitor showcase will all be featured.
More details on the new Ag in Motion Discovery Plus event will be released soon, the online event is free and scheduled to run July 21st to 25th.