Cochrane Fire Services continues to remind residents to stay off the Bow River.

With warmer temperatures in the forecast this weekend, the river ice conditions are quickly deteriorating and extremely dangerous.

Fire Inspector Jeff Avery with Cochrane Fire Services has issued reminders to the public several times already this winter, and he says that some residents are still choosing to venture out onto the ice, particularly near the off-leash dog park.

"I saw two kids out on the ice and I went down there and asked them to leave," says Avery. "They just didn't seem to know the danger. You can see some of the ice jams are six and seven feet higher than the water level right now."

It's not just kids that are venturing out onto the ice. Adults and their pets have been seen trekking the dangerous territory as well. Avery warns that the chance of survival is low if you do fall through the ice.

"It's so unstable, that ice because the water is fluctuating so much on the river, "says Avery. "Even though the current doesn't look like it's that strong if you ever go into the river you'll realize how strong that current is and it can sweep you away in a hurry."

A Calgary woman recently lost her life after she ventured onto the Bow to rescue her dog. Avery says that whether its pets, kids or adults, the message to "stay off" is universal.

"To me, it's not an accident falling through that ice, it's a preventable measure because you shouldn't be on there," says Avery.

Temperatures in Cochrane will reach between 10 and 12 degrees this weekend, contributing to even more unstable ice conditions.

Avery is strongly urging parents to speak with their kids about the dangers associated with river ice.