Cochrane is stepping up its stand against family violence with its first-ever "Go Purple Day."

The town is showing its support by lighting the Jack Tennant Memorial Bridge, affectionately called "The Jack" by some, for the day.

Tara McFadden, fund development and public relations officer for the Big Hill Haven, says they appreciate the town's support.

"Go Purple is a go, so a big shout out to the Town of Cochrane who are doing their bit to promote awareness of Family Violence Prevention Month."

The bridge will be lit around 6 a.m. tomorrow morning before sunrise, then again at sunset until around midnight.

Cochranites are also asked to wear purple as a sign of solidarity against these destructive acts of violence that cripples families.

"It's going to be a great way to "Go Purple" and hopefully raise awareness for people that family violence is a real thing," says McFadden. "The challenge we're putting out to everyone is to Go Purple."

Tonight, the already purple hair of McFadden is being touched up by Town Councillor Marni Fedeyko. Earlier this fall, McFadden dyed her hair purple as a fundraiser for the nonprofit society. 

"It was a fundraiser for my birthday in support of Big Hill Haven. It was a success, and people say nice things, but we're going to wrap it up. Councillor (Marni) Fedeyko has offered to dye my hair purple for me tonight so it will be bright and purple for tomorrow's Go Purple day."

The town has declared November Family Violence Prevention Month. Mayor Jeff Genung wore a purple shirt at last night's town council meeting in recognition of the month.