On Wednesday, Federal Agriculture Minister Marie-Claude Bibeau, announced an investment of over $244,000 to support the Canadian Centre for Food Integrity’s (CCFI) work to build public trust in Canada’s food system. The announcement followed Minister Bibeau’s meeting with several members of the organization.
“COVID-19 has meant many Canadians are more interested in where their food comes from. Through this initiative the CCFI will help connect Canadians with food producers, so they can better understand the origin of the food they eat and how it is produced. Our Government will continue to support initiatives that advance public trust in Canada’s food system,” said Bibeau.
Delivered through the AgriCompetitiveness Program, the investment will help CCFI develop tools to share information with Canadian consumers about food production and enable food producers to share their stories. The investment will support activities like creating new content for CCFI’s It’s Good Canada website, which profiles real farm families and others working in the agricultural supply chain.
The Canadian Centre for Food Integrity (CCFI) was established in 2016 as a national non-profit charity with a mandate to build public trust in the food system. CCFI is a membership-based organization with members from agri-food corporations, commodity groups, and academia and amplifier organizations.
The CCFI recently assumed leadership of Agriculture More Than Ever, a social media channel dedicated to public trust in Canadian agriculture.