It's been a few hours since registration opened, and already cyclists are registering for the 2nd Cochrane Crusher gravel race and ride on Aug. 20.
In the first 1 1/2 hours of accepting registrations, 15 people signed up, says Robert Martens, of Rogelli Canada and president of Bike Cochrane.
Last year's inaugural event attracted about 100 participants, and it was well received, says Martens.
Participants at the wrap-up barbecue last year talked about how they enjoyed the course and the overall event.
"They were really impressed by the prices and support I managed to get from the Cochrane business community. Because if you start adding everything up we had close to $7,500 in prizes."
"Even two to three months ago, I already received phone calls and emails from people asking if we're going to do it again. So that's a good indication that it was successful."
There is both a 49k and 98k ride. There have been some minor changes made to the course.
Volunteers are also being encouraged to sign up. As an incentive, volunteers are offered a $25 gift certificate and a free barbecue at the Glengary Bison, near Madden, where the start/finish line is located. They had about 22 last year and he anticipates they will need the same number this year.
"Volunteers have the option of receiving either a gift certificate from us or they can donate their money to the women's shelter, which the majority did last year."
Last year, a $350 donation was presented to Big Hill Haven, which assists women and children experiencing domestic abuse through emergency housing, community outreach, and case management.
For more information, or to register, go here.