Cochrane Tourism in Partnership with Economic Development have been working hard on a project encouraging locals to be a tourist in their own town.
Spending locally on entertainment rather than going to the city or mountains benefits Cochrane's economy, and creates a vibrant town to live in.
Hillary Richardson, Executive Director of Cochrane Tourism, believes a lot of people who live in town have no idea how much there is to do nearby.
"Cochrane has grown so much in recent years, that so many people who live here, are relatively new Cochranites," she says. "I think a lot of them don't realize how many special events we have here, you don't have to leave Cochrane to do amazing things."
She shares this summer, Cochrane Tourism has tried to highlight events and activities for the peak season which runs from May through September.
"There was a flyer that went out in everyone's mailbox, where we did work with Economic Development. We're basically just saying is it's all right here, discover the festivals and events all these things that you can do right here."
Richardson says it's important to discover whats around town before heading elsewhere to do something outdoors.
"In a general sense, we are in such a beautiful location, its so easy to be outside enjoying the trails, so many things in the vicinity, Glenbow Ranch, Yamnuska Wolf Dog Sanctuary, white water rafting, horse back riding, paintball, and one of a kind boutiques and restaurants."
For more information on what's happening around town check the events page.
For Cochrane Tourism's website click here.