The Saskatchewan Bison Industry is pleased to see “Bison Burgers” on the menu at A & W restaurants in the Province.

President Les Kroeger says Bison meat is a low fat, high protein content red meat.

He says it's the first time that Bison has been offered at fast food restaurants in Saskatchewan, adding it's great exposure for the industry.

“It’s an opportunity for people who you know don’t normally get the exposure to Bison to have a taste and see what it’s all about. I think specifically for this project it is coming out of Saskatchewan. So, it’s good for our markets too. Right now our markets are still very good and very strong, but we’re always looking for new opportunities for marketing.”

Kroeger says consumers have heard about it and we want them to try it. We want them to enjoy it the first time and hopefully they’ll come back for more.

 

Send your news tips, story ideas and comments to jgiles@goldenwestradio.com

Follow on Twitter @GoldenWestABAg @JessicaR_Giles