Conditions are favourable in Cochrane for the development of dangerous thunderstorms this afternoon and early evening.

The storm could produce damaging wind gusts, large hail and heavy rain.

"Remember, severe thunderstorms can produce tornadoes. Be prepared for severe weather. Take cover immediately, if threatening weather approaches." reads a statement from Environment and Climate Change Canada.

The Severe Thunderstorm Watch is in effect for Cochrane, Airdrie, Olds, and Sundre.